the work

Supporting a new identity

Challenge
To provide world-class beverage company Pepsico with elements that would strengthen its brand’s connection with consumers

Solution
Kaleidoscope was called on to support Pepsi’s rebrand and vision. We applied our expertise and provided exceptional color matching, transfers, shrink sleeves and production of hero images for their print and television advertising – meeting client expectations head-on.

Creating focus - utilizing digital-print technology for a new line extension – enabling focus group testing well in advance of final brand messaging.

Challenge
To develop and produce sales samples that would allow Wrigley to do market testing well in advance of final approval for the look and feel of the brand.

Solution
Kaleidoscope delivered packaging that was both visually compelling and cost-effective. We formulated and produced several hundred sales samples. Then, we printed on our HP Indigo digital press, filled them with product and crimped the seams, resulting in a ready-for-prime time bag of treats.

Featured in a major confectionary show, the samples were depleted well before the show ended – a great early indicator of the products future success!

Edible Advertising – combining model shop, painting, transfers and digital imaging to create an ad with mouth-watering appeal.

Challenge
To create an “eat it off the page” ad/image/comp which would serve as the centerpiece of a print advertisement for Tostitos Salsa Con Queso.

Solution
Leveraging the years of handmade craftsmanship within our model shop, we:

• Created a mold from an existing structure
• Cast a clear urethane replica
• Created a one-off lid
• Cut the vessel and lid to create the sliced cheese-wheel effect
• Modeled faux cheese
• Filled the bottle and styled the faux cheese
• Printed and applied color-correct graphic transfers

The result? Pass the chips!

Clutter-busting impact – collaborating to deliver a message that breaks through the shelf in a crowded category.

Challenge
To position a new, great-tasting player into the premium vodka market.

Solution
In a word…collaboration. The Kaleidoscope team worked closely with Americana, the bottle manufacturer, and their production partners, to realize several versions of the challenging red and blue vignettes. We evaluated sizing, placement, and treatment options for the branding graphics in order to deliver a unique structure and compelling design that would break through the clutter. The result? A powerful statement on-shelf and behind the bar.

Star Power– creating an oversized model that ensured a valuable television product placement opportunity was not lost in the background.

Challenge
To create an easily identifiable, oversize model, identical to the Nexxus standard-size bottle.

Solution
Utilizing a CAD model and our 3-D printer, Kaleidoscope generated a two-piece rapid prototype. The pieces were then hand assembled, sanded and painted by our experienced artisans, and color-correct transfers were applied. The result was an impactful model that helped Alberto Culver secure product placement in a new “coiffure competition” show – “Shear Genius” on Bravo.

Mouthwatering Models – creating realistic oranges, straw, carton and bottle that could handle the demands of both print and television advertising.

Challenge
To create life-like oranges for Tropicana’s ad shoot that could take some serious abuse.

Solution
A bushel of oranges cascading down a ramp toward a group of excited children sounded simple enough…until the reality of multiple takes proved that real oranges were not going make it without showing signs of wear and tear.

And it’s all about the orange juice. It’s their commodity. At Kaleidoscope we knew there was no wiggle room here. We had to create perfect replicas. Using actual Valencias as models, we created life-like oranges, with succulent appetite appeal, that could stand up to this strenuous gig. In addition, we produced hero comps of the carton, bottle and straw for both the TV and print ad work…and we quenched their thirst for a perfect solution.

Mobile Impact – leveraging model shop and engineering capabilities to create a “lookslike – workslike” trade show piece that could be easily shipped.

Challenge
To create a one-of-a-kind, full scale model of Accuray’s remote control surgical innovation called the CyberKnife that would draw major attention for Accuray at a critical national trade show.

Solution
Though the objective was straightforward, the technical challenges were tough – to deliver a non-working model that was lightweight, designed for easy set-up, break-down and shipping, and perhaps most importantly, that protected their valuable intellectual properties.

Our industrial design and 3-D Lab teams went to work…brainstorming design and fabrication options, which would deliver a high-quality, timely and cost-effective solution. The result was an eight-foot tall replica of modern technology that was impossible to ignore. Through our collaborative process, Accuray got exactly what they were looking for – a true showstopper that significantly increased traffic at their booth.

Revisualizing an icon - leveraging brand heritage to create a prototype of Radio Flyer’s iconic wagon…with a modern twist.

Challenge
To design a “lookslike-workslike” prototype for Radio Flyer that represented their future-forward thinking for product innovation, without compromising their historic brand equity.

Solution
We used our expertise in a variety of disciplines including: volume studies; form sculpting; vacuum-forming; material selection; machining; fabrication and finishing, to deliver The Cloud 9 Wagon prototype. Our solution successfully integrated Radio Flyer’s core heritage, with a final fit, form, and finish that communicated their capabilities as an innovation-driven market leader.